Scruf by Converse is a conceptual men’s shaving company and a sub-brand of converse. The
goal was to use the existing target audience of Converse and apply the values, interests, and
vibe or that audience to a men’s shaving product line.
The product line up features razors and cartridges, shaving cream, a shaving prep scrub and aftershave. For each product’s packaging, I wanted to subtly align the overall concept of nature to each product appropriately. For example, the prep scrub features sand dunes.
The product line up, including all sides of package, as well as a packaging system and an in-store display concept was created.
The product line up features razors and cartridges, shaving cream, a shaving prep scrub and aftershave. For each product’s packaging, I wanted to subtly align the overall concept of nature to each product appropriately. For example, the prep scrub features sand dunes.
The product line up, including all sides of package, as well as a packaging system and an in-store display concept was created.
