Rexburg, Idaho's Art Stroll takes place the first friday of every month and typically features a guest artist, activities and live music. The visual branding for this monthly evening of fun and culture was meant to exhibit lighthearted family and friend interaction. With various styles of art and activities, the visuals remained almost strictly typographical or geometric.
Featuring an actual "stroll" as well as maps of the town, the inspiration behind the visuals was meant to reflect maps, transportation and walks. This project was worked on jointly with the director of arts for the city of Rexburg.
Featuring an actual "stroll" as well as maps of the town, the inspiration behind the visuals was meant to reflect maps, transportation and walks. This project was worked on jointly with the director of arts for the city of Rexburg.
Legibility was key in creating a typography guide. Symbols were inspired by maps, both physical and digital. The numbers in circles are purposely off-center to point back to transportation guides.
